The more specific and honest your brief is about what your business does, who it serves, and what you want to feel, the tighter and more useful the names will be.
The brief is the single biggest lever you have over output quality. A vague brief produces vague names. Tell the system exactly what your business does in plain language, who it is for, what personality it should convey, and what you want to avoid — then the generation has real material to work with. Include 2–3 competitor or reference names to calibrate direction, so the output neither copies nor clashes with what already exists in your space.
- Open the brief form and write one sentence describing your business or project — what it does, who it serves, and what problem it solves.
- Add your target audience: age range, geography, industry, or cultural context all help narrow the results.
- Choose tone descriptors — professional, playful, bold, trustworthy — or write your own in plain language.
- Enter naming style preferences: invented words, real words, compound words, acronyms, or a mix.
- List any hard constraints: character limits, must-have or must-avoid strings, required suffixes or extensions, language restrictions.
- Paste 2–3 competitor or reference names so the system can calibrate style and differentiation.
- Review for completeness and submit. The more specific the input, the tighter the output.
State your deal-breakers in the brief before you generate, not after — it saves you iterations. Also worth knowing: name availability as a domain registration changes in real time, and the platform does not provide trademark clearance. You will want to verify both independently before committing to a name.