The Brainstorming Boost is an optional add-on that doubles the name output from your brief — same run, same brief, just 2× the ideas — offered as a one-click upsell right after you pay for the base Pass.
The Boost is not a second project or a separate run. It expands the generation budget for the run you just kicked off, pulling 2× the name ideas from the same brief you already submitted. You will see the offer appear immediately after your base Pass purchase — no re-entering card details, one click and it is added to the same transaction card. If you decline (or the charge does not go through), your standard run starts right away and nothing is held back.
Whether it is worth it comes down to one question: do you want more surface area to work with? A larger idea pool means more combinations to pressure-test, more directions to dismiss, and a better chance that something genuinely worth building on surfaces. If your brief is narrow and you already have a strong directional hypothesis, the standard run is often enough. If you are exploring a wide-open category or naming something with a lot of constraints, the Boost tends to pay for itself in the shortlisting phase.
The Boost window closes when your run finishes — or earlier, once the run has consumed most of its generation budget. If you are watching the Command Center and see the re-offer, that means the window is still open. Once it disappears, the upgrade is not available for that project. Both the base Pass and the Boost are covered by the same 14-day money-back guarantee: one click in your billing portal, full amount back to the original card, no questions asked. Not one name worth building on — your call.